Round table Meeting - Establishment of Regional Network of CI-NOVATEC project "Customer Intelligence for Innovative Tourism Ecosystems" in Ruvo di Puglia
The round table for the establishment of Regional Network of the project CI-NOVATEC – "Customer Intelligence for inNOVAtive Tourism ECosystems", funded by the European program Interreg Greece Italy 2014-2020, was held on December 16, 2019 at the conference hall of Palazzo Caputi in Ruvo di Puglia.
The regional network includes the Apulia Region, the Chamber of Commerce of Bari, the municipality of Ruvo di Puglia, the managers of tourist points of interest, the representatives of local associations, local tourist agencies and small and medium enterprises.
During the meeting the cooperation protocol - Regional Network Agreement - between the Bari Chamber of Commerce and members of the network was presented.
The purpose of the project, in which the Bari Chamber of Commerce is involved as partner, is to record and evaluate the experiences of visitors in relation to the services they receive in the selected touristic venue. To this end, a regional network has been established that includes three pilot cities in Apulia, Ruvo di Puglia, Ostuni and Monte Sant'Angelo, which will create local tourist synergies for enhancing the visitors’ experience. Through an innovative methodology, the data described on the customer-visitor experience will be collected. Once analysed, these data will be managed to help political and business decision makers, as well as territorial studies. These studies will be addressed to policy makers, business stakeholders and project partners.
The institutional greetings were made by the Councilor for Youth Policies with responsibility for Tourism Development of the Municipality of Ruvo di Puglia, Monica Filograno.
During the event, the project manager for the Chamber of Commerce of Bari, Fulvio Iavernaro briefly presented the objectives of the project and the expected benefits for the territory, as well as the presentation of the demo version of the software platform of the CI-NOVATEC project. Finally, the expert Massimo Avvantaggiato presented the cooperation protocol.
The meeting was attended by the participants of the interested parties and their opinions are expressed by the state and recorded by the working group of the Chamber of Commerce of Bari. All participants expressed their willingness to become part of the regional network and to be involved in subsequent project activities.
More information can be obtained from the project website www.interregcinovatec.eu, as well as from the project team:
- Fulvio Iavernaro - Project Manager, e-mail: email@example.com.
- Massimo Avvantaggiato – Responsabile rapporti con il territorio, e-mail: firstname.lastname@example.org